From cardigans to coats.
According to the last data drop by fashion shopping platform Lyst, Taylor Swift has helped crown the plaid coat as winter’s must-have style staple.
For the cover of her new album “Evermore,” the 30-year-old Grammy winner posed in a version by friend and collaborator Stella McCartney priced at $2,720. But the steep cost didn’t seem to deter fans, and the checked outerwear sold out within hours.
Lyst reported that following the release of “Evermore” on December 10, searches for coats including the term “plaid” jumped 49% in one day.
Google Trends data tells a similar story, showing a significant spike in searches for tartan toppers during the same timeframe.
Looking to wrap yourself in plaid this season? Consider one of the checked options below, including a Stella McCartney style near-identical to Swift’s.
Long story short, it’d be a good buy.
Old Navy Oversized Soft-Brushed Plaid Button-Front Coat ($99.99)
Vero Moda Hailey Check Long Coat ($139)
Aritzia Sunday Best Princeville Coat ($248)
Essentiel Antwerp Wice Checks Coat ($374)
Calvin Klein Petite Plaid Single-Breasted Coat ($400)
Stella McCartney Checked Wool Coat ($2,095)